How to Shop for a Coach.

 

Coaching is a relatively new and growing career track offering a variety of types of services.  Different training programs provide their own certification with requirements unique to each program  There is no professional license to become a personal coach, a life coach, an executive coach, a life strategist, or any other coaching-related title.  Since there are no licenses, there are no state mandated qualifications or educational standards.

 

When considering hiring a coach, it is important to shop for credentials and experience.  Do your homework to find the right match for you.  Ask what qualifies the person to coach you.  How much experience does the person have?  What degrees are held and from where?  What is the business and career record of success of the coach?  How individualized are the services for your particular needs, or does the program follow a uniform protocol?  Does the coaching business hold a state approved business license?  Fees should be openly discussed prior to any commitment and should always be in writing to protect both parties from any later confusion.  And always look for credible references.